- Title
- Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y's attitude towards teleworking
- Creator
- Cullen, Aaron; Rosenberger III, Philip J.; Malik, Ashish; Fitzgerald, Martin; Kriz, Anton
- Relation
- 28th Australian and New Zealand Academy of Management Conference. ANZAM 2014 - Reshaping Management for Impact, 28th Australian and New Zealand Academy of Management Conference (Sydney, Australia 03-05 December, 2014)
- Relation
- http://www.anzam.org
- Publisher
- UTS Business School
- Resource Type
- conference paper
- Date
- 2014
- Description
- Australia currently lags behind telework adoption with a rate of 6% (CBRDAE, 2012), compared to other prominent countries ranging 10 - 15% (Moore, Rhodes, & Stanley, 2011). Viewing the issue of attracting potential teleworking applicants to a job offer, using a marketing lens, established the concept of a job value proposition. The selected target market is Generation Y, considered technological natives and are also the largest generation to enter the workforce since the Baby Boomers (Hutchinson, Brown, & Longworth, 2012). In order to measure their attitude towards the job value proposition and their likelihood to apply prominent personal characteristics and values of Generation Y in the literature was examined.
- Subject
- telecommuting; skill shortage; Australia; National Digital Economy Strategy; Generation Y
- Identifier
- http://hdl.handle.net/1959.13/1063641
- Identifier
- uon:17345
- Identifier
- ISBN:9780987596857
- Language
- eng
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